Key Terms and Issues

CHAPTER 7 KEY TERMS

Survey design

Population

Convenience sampling

Quota sampling

Random sampling

Stratified random sampling

Non-response bias

Double-barreled question

Leading question

Response set

Retrospective self-report

Fixed alternative items

Open-ended items

Nominal items

Likert-type items

Summated scores

Standard error of the mean

Parameters

Parameter estimation

Hypothesis-testing

Chi-square

Questionnaire

Self-administered questionnaire

Interview

Interviewer bias

Unstructured questionnaire

Semi-structured questionnaire

Structured questionnaire

Semi-structured interview

Structured interview

Demographics

Key Issues

In this chapter, we focus on the following questions:

1. When should you not use a survey?

2. What is the most common error made by survey researchers?

3. What are the pros and cons of different types of surveys?

4. What basic rules should you follow when framing questions?

5. What basic rules should you follow when sequencing questions?

6. What techniques from test construction can be used to enhance the construct validity of a survey?

7. What sampling techniques should be used to enhance external validity?

8. How is administering a survey similar to administering any other kind of research?

9. What basic analyses can be performed on survey data?