Negative reinforcement: A way to increase behavior

As with positive reinforcement, we want you to increase your behavior. In this case, we want you to press the button below.
Press it and this annoying blinking will go away!

Press it and get negative reinforcement!

Note a problem with negative reinforcement--You can get away from the blinking words without clicking on that button. For example, you could turn off the computer, leave the room, or click on the "back" button.